The U.S. Department of Health and Human Services released a youth e-cigarette resource guide to address the proliferation of illegal products

Sep.16.2025
U.S. HHS Surgeon General’s Office released a "Youth E-Cigarette Resource Guide" to tackle youth e-cig use. Though use fell, e-cigarettes are still middle/high schoolers’ top tobacco product—over 1.6M youth used them in 2024. Federal authorities seized millions of illegal devices, but sales persist, harming youth health. HHS and U.S. Customs recently seized $86.5M illegal e-cig products in a Chicago joint op.

Key points:

 

·Current situation of e-cigarette use among teenagers: In 2024, over 1.6 million American teenagers are still using e-cigarettes, which are the most commonly used tobacco product among middle and high school students. 

·Enforcement actions: The U.S. Department of Health and Human Services (HHS) and U.S. Customs and Border Protection seized 4.7 million units of illegal e-cigarette products in a joint operation in Chicago, estimated to have a retail value of $86.5 million. 

·Resource guide released: HHS has released a "Youth E-cigarette Resource Guide" providing specific action steps for parents, educators, healthcare providers, researchers, regulators, and retailers to protect teenagers from the harms of e-cigarettes. 

·Health risks: E-cigarette products contain high concentrations of nicotine, which can disrupt brain development, exacerbate anxiety or depression, and increase the risk of chronic diseases.

 


 

On September 16, 2025 - According to a report on the official website of the Department of Health and Human Services (HHS) on September 15, the Office of the Director of the Bureau of Health of the Department of Health and Human Services (HHS) released the "Youth e-cigarette Resource Guide" to address the ongoing epidemic of e-cigarette use among youth. Despite a slight decrease in usage, e-cigarettes remain the most commonly used tobacco product among middle and high school students, with over 1.6 million youths still reporting use in 2024. Up to 85% of e-cigarette devices and pods sold in retail locations in the United States are illegal products. Federal law enforcement has seized millions of unauthorized devices, but illegal sales continue, posing a threat to the health of youth nationwide.

 

Last week, the Department of Health and Human Services (HHS) and U.S. Customs and Border Protection announced the seizure of approximately 4.7 million units of illegal e-cigarette products, primarily from China, with an estimated retail value of $86.5 million. This seizure was part of a joint federal operation in Chicago aimed at inspecting incoming goods and preventing illegal e-cigarettes from entering the United States. HHS Secretary Robert F. Kennedy, Jr., FDA Commissioner Marty Makary, and Attorney General Pam Bondi emphasized the significance of this seizure in a press conference.

 

E-cigarettes pose a direct threat to children's brain development, mental health, and long-term well-being," said Minister Kennedy. "We are taking action now to protect the next generation and provide clear warnings for families, schools, and communities to prevent children from being harmed by nicotine addiction and illegal products.

 

The FDA and our federal partners are taking swift action to seize millions of illegal e-cigarettes at ports, distributors, and retailers," Director McCaul said. "American children should not become hooked on addictive e-cigarette devices, especially those illegally imported from our adversary countries.

 

The trend of youth e-cigarette use is not harmless. Dr. Stephanie Haridopolos, Acting Chief of Staff and Senior Advisor at the Office of the US Surgeon General, stated, "This poses a serious threat to the health and development of children. This guide calls on all of us, including families, schools, health professionals, and communities, to come together to protect adolescents from the dangers of nicotine addiction and toxic exposure.

 

President Trump's MAHA Commission's strategic report was released on September 9, 2025 at HHS, calling for increased enforcement by the FDA against illegal e-cigarette products, and raising public awareness through public campaigns about the government's stance against unapproved e-cigarette products targeting children continuing to flow into the United States.

 

The Teen E-Cigarette Resource Guide provides actionable steps for a wide range of stakeholders committed to protecting teenagers from the harms of e-cigarettes.

 

·Parents and guardians: Understand the basics of e-cigarettes, be aware of the risks, and have open conversations with children. 

·Educators: Discuss the dangers of tobacco and e-cigarettes with students to help them make informed choices. 

·Healthcare providers: Screen adolescents for e-cigarette use and provide counseling on the health risks. 

·Researchers: Study the long-term effects of e-cigarettes to inform public health strategies. 

·Regulatory agencies and retailers: Strengthen enforcement, improve legislation, and work together to remove illegal e-cigarette products from the market.

 

E-cigarette products typically contain high concentrations of nicotine, a substance that is highly addictive and found in traditional cigarettes. Nicotine can disrupt brain development, exacerbate anxiety or depression, and increase the risk of chronic diseases. Studies also suggest that nicotine consumption is linked to damage to blood vessels.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Australia’s Tobacco Tax Debate Intensifies as One Nation’s Barnaby Joyce Warns of Illicit Market Growth
Australia’s Tobacco Tax Debate Intensifies as One Nation’s Barnaby Joyce Warns of Illicit Market Growth
Australian One Nation MP Barnaby Joyce has criticised continued tobacco excise increases, arguing that higher taxes are driving consumers toward illicit tobacco markets and benefiting organised crime groups.
Regulations
Jul.13 by 2Firsts Perspectives
Russian Strikes Destroy JTI and Imperial Brands Ukraine Warehouses, With Losses Reaching Tens of Millions of Hryvnias
Russian Strikes Destroy JTI and Imperial Brands Ukraine Warehouses, With Losses Reaching Tens of Millions of Hryvnias
According to Ukrainska Pravda, Russian strikes on the Kyiv region during the night of Aug. 4-5, 2026, damaged warehouses storing products of Japan Tobacco International (JTI) and Imperial Brands Ukraine. JTI said a finished goods warehouse in Kyiv Oblast was destroyed, with no employees injured, and that it did not expect disruptions to retail supplies. Imperial Brands Ukraine said products stored at warehouses of distributors and retail partners were affected and estimated losses from the strikes at “tens of millions of Ukrainian hryvnias” (roughly hundreds of thousands of U.S. dollars).
JTI
Aug.07
UK HMRC Plans 30,000 Retail Enforcement Actions as Illegal Tobacco and Vape Sellers Face Tougher Crackdown
UK HMRC Plans 30,000 Retail Enforcement Actions as Illegal Tobacco and Vape Sellers Face Tougher Crackdown
The UK government has announced that HM Revenue & Customs (HMRC) will carry out more than 30,000 interventions targeting businesses and retail premises during the 2026-2027 financial year. The actions will focus on tax fraud, illegal goods sales and businesses involved in unlawful activities through retail channels. The government said illegal tobacco and illegal vape sales remain areas of concern. The move shows that UK enforcement against illegal nicotine products is expanding from import and supply channels toward retail-level oversight, alongside the upcoming introduction of the Vaping Products Duty.
Jul.24
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
Product | ZAR Launches Coffee AirPouch, Expanding Pouch Format Into Caffeine Products
ZAR has introduced Coffee AirPouch, a nicotine-free caffeine pouch product that extends the brand’s AirPouch format into the functional consumer category. Each pouch contains 50mg of natural caffeine and features a coffee flavor, highlighting how pouch-based products are expanding beyond traditional nicotine applications into broader lifestyle and energy-use scenarios.
Market
Jul.13 by 2Firsts Perspectives
Product | Geek Bar Expands Meloso Lineup With the Launch of Meloso Max 2
Product | Geek Bar Expands Meloso Lineup With the Launch of Meloso Max 2
Geek Bar has added Meloso Max 2 to its official product lineup, further expanding its disposable vape portfolio. As the latest generation of the Meloso series, the new device introduces upgrades in endurance, device interaction and industrial design while reinforcing Geek Bar’s strategy of offering differentiated disposable products across multiple usage scenarios.
Jun.26
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
Japan Tobacco Inc. (JT) CEO Takehiko Tsutsui said the company plans to invest about ¥800 billion (approximately US$5.4 billion) in heated tobacco products over three years through 2028, aiming to establish Ploom as a second growth engine after combustible cigarettes. Tsutsui said Ploom AURA helped JT increase its share of Japan’s heated tobacco market to 15.8% in the first quarter of 2026. Ploom products are now available in 29 markets, with Ploom AURA sold in 25 markets including Japan. JT also plans to continue its cigarette business while positioning its food operations, particularly frozen noodle products in North America, as another growth opportunity.
Jul.23