WVS Interview | JUST FOG: Educating UAE Users to Accept Open-systems, Where We Focus

Reading Reminder: The company JFT, owner of the JUST FOG brand, was previously involved in the "Jiaste Electronics Technology (Dongguan) Co., Ltd. Self-Liquidation" incident, with detailed coverage by 2FIRSTS. 2FIRSTS conducted a special interview with the JUST FOG brand at this year's World e-Cigarette Expo, but they did not provide a response regarding the incident.

From June 12th to 14th, the World Vape Show was held at the Dubai World Trade Center, attracting exhibitors and professional attendees from around the world. A representative from the South Korean e-cigarette brand JUST FOG shared their global market strategy and views on the Middle Eastern market with 2FIRSTS.

A representative of the JUST FOG brand stated that JUST FOG focuses on open system products and its main market includes countries such as South Korea, France, Italy, Germany, the Netherlands, Southeast Asia, Spain, and Japan. The brand has particularly strong sales in the French market, with open system products being the bestsellers.

He said that the demand for open systems in the Middle Eastern market is relatively small, with a focus primarily on disposable products.

A representative of the JUST FOG brand pointed out that although the Middle East market currently has low acceptance of open systems, through the popularity of disposable products, consumers are gradually being educated, and it is believed that more people will switch to open systems in the future.

In the Southeast Asian market, especially in Indonesia, JUST FOG mainly promotes open systems due to high taxes on disposable e-cigarettes. The brand's innovative design has become its main competitive advantage, with designers from South Korea focusing on outstanding product design highlights.

A representative of the JUST FOG brand stated that as a leading e-cigarette brand in South Korea, JUST FOG is one of the earliest companies in South Korea to engage in e-cigarette production. He believes that product quality is the key to the brand's success.