Insights from the Dubai E-Cigarette Expo | Flavor Adjustment Becomes More Refined: New Models Featuring CO₂ Control and Differentiated Tuning Emerge

Jun.25

At the World Vape Show Dubai 2025, 2Firsts found that flavor-adjustable products remain a key innovation trend. Some new models feature CO₂ adjustment, while brands like Hecig, OXBAR, and ELFBAR showcased products with adjustable ice, sweetness, and nicotine levels.

【By 2Firsts】During a field survey at the World Vape Show Dubai 2025, Firsts found that adjustable flavor products remain a hot innovation trend among multiple brands.

Since 2024, the demand for flavor-adjustable e-cigarettes in the American market has been steadily rising, prompting industry innovation to shift focus from "external visibility" to "internal controllability". The once popular interactive designs such as screens, AI, and touch controls are losing their appeal, while "flavor personalization" has become the new focus of brand competition.

At this year's e-cigarette exhibition in Dubai, 2Firsts discovered that most adjustable products still focus on adjusting sweetness, coolness, and nicotine levels. However, some new products have begun to explore more detailed experiential dimensions, such as adding carbon dioxide adjustment functions to enhance the "carbonated beverage-like" mouthfeel feedback by controlling the bubble sensation, significantly improving users' experience of "layers" and "authenticity".

The CFU technology platform developed by Firstunion has introduced a line of open products that are modular in design, including "cooling models," "sweetening models," and "nicotine models," among others. This allows users to select the specific features that meet their individual needs.

While most adjustable products still mainly focus on adjusting flavors and nicotine strength, in the Dubai region, consumers show a higher preference for products that adjust the cooling sensation. Below is a photo gallery of adjustable e-cigarette products with cooling levels (photos all from 2Firsts).

Below are some pictures of dual-flavor mixed adjustment e-cigarette products (all images are from 2Firsts)：

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图集｜迪拜电子烟展即将开展 ELFBAR、FEELM、VOZOL、OXBAR等展台抢先看

Also Read:

[1] Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products

[2] Word Vape Show Insights｜ Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?

[3] Expo Watch | Flight Disruptions & Brand Shakeout Lead to Sluggish Dubai Vape Show — Exhibitors Say “It Feels Like a Solo Party”

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

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