BAT to halt sale of Vuse e-cigarette products in Japan

Apr.21

British American Tobacco Japan (BAT) announces halt on sales of VUSE e-cigarette products in Japanese market by April 2025.

Key points:

Event Background: British American Tobacco Japan (BAT) announced that it will stop selling all products of its e-cigarette brand VUSE in the Japanese market.

Product Information: In 2023, BAT launched the "Vuse Go 700" disposable nicotine-free e-cigarette product, which has been discontinued and comes in four flavors.

Discontinuation date: Sales will gradually cease after stocks are depleted by the end of April 2025.

According to News.kakaku on April 21, British American Tobacco Japan (BAT) has recently announced that it will stop selling its e-cigarette brand VUSE in the Japanese market.

BAT launched the disposable zero-nicotine e-cigarette product "Vuse Go 700" in Japan in 2023. According to the announcement, all products of the e-cigarette brand VUSE sold in the Japanese market will gradually cease sales after the remaining inventory is sold out by the end of April 2025.

The products that have been discontinued from sale include:

Buzz Zero Ni Sensation Yuzu Mint;

Buzz Zero Ni Sensation Cactus Cherry;

Buzz Zero Ni Sensation Dragon Pomegranate ;

Buzz Zero Ni Sensation Mint Ice.

References:

[1] BAT、ニコチンゼロの使い切りタイプ「Vuse」日本市場での販売を終了へ

Also Read:

[1] BAT Japan to Launch Vuse Zero Nic Sensations Worldwide

[2] BAT Launches High-Capacity Vuse Box Vape in South Korea

[3] BAT's New VUSE E-Cigarette Products Enhancing Market Influence

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