Controversy Surrounding Proposed Ban on Flavored E-cigarette Sales in Utah

Regulations by 2FIRSTS.ai
Feb.23.2024
Controversy Surrounding Proposed Ban on Flavored E-cigarette Sales in Utah
A bill in Utah banning most flavored e-cigarette sales is sparking concerns among opponents, fearing it will "destroy" the industry.

According to a report from Saint George on February 21st, a bill in Utah that would ban the sale of most flavored e-cigarette products is causing concern among opponents who fear it could "destroy" the state's e-cigarette industry. Supporters, however, believe that the ban will help curb nicotine addiction among young people in Utah.

 

Utah State Senator Jen Plumb is advocating for a ban on the sale of flavored e-cigarette products in SB 61. Plumb's proposed bill not only prohibits the sale of flavored e-cigarette products, but also includes a ban on the sale of e-cigarette products that have not received market authorization from the US FDA. Additionally, the bill calls for the creation of a registry listing all e-cigarette products sold in the state.

 

This bill was passed in the Senate vote on February 13 by a vote of 20 to 3, and will now be submitted to the House for a final vote.

 

However, among the senators opposing the bill is Todd Weiler from the Republican Party, who dubbed SB 61 a "anti-business bill" and proposed an alternative bill centered around a suggestion from the Utah State E-Cigarette Industry Association, which does not involve flavored products.

 

The state has around 300 specialty tobacco shops, and Weiler warns that SB 61 "will likely bankrupt some or most of these shops. This is an anti-business bill.

 

E-cigarette store owner Brendon Gunn believes that if the Prop 9 bill is passed, it will destroy his business and many others in Utah.

 

Although the data from 2019 to 2023 showed a decrease in e-cigarette use among teenagers in Utah from 12.4% to 7.4%, many, including Governor Gann, still harbor doubts about this legislation.

 

Gon said, "I believe they (legislators) are using children to do dirty work for big tobacco companies."

 

If SB 61 becomes law, Juan Bravo, the president of the Utah e-cigarette industry association, said they are prepared to sue the Utah government over the matter.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
CNIPA Targets E-Cigarettes as Key Focus in Crackdown on Trademark Violations
National Intellectual Property Office issued a notice to strengthen management of illegal use of trademarks, promoting fair competition.
Nov.25 by 2FIRSTS.ai
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
VOZOL has listed a new product, NEON PLUG MAX, on its official website, featuring dual 2 ml prefilled pods and dual 10 ml refill bottles (24 ml total), a claimed maximum of 36,000 puffs, and two-flavour switching. The device was previously shown at InterTabac 2025 and was listed by the UK MHRA in March 2025; however, as of publication it was not yet available on overseas retail sites.
Oct.22 by 2FIRSTS.ai
Trump Signs H.R.5371: FDA to Deploy $200 Million for ENDS Enforcement
Trump Signs H.R.5371: FDA to Deploy $200 Million for ENDS Enforcement
President Donald Trump signed the Continuing Appropriations Act, 2026 (H.R.5371) on November 12, Section 772 of Part B—the Agriculture, Rural Development, FDA, and Related Agencies Appropriations Act (S.2256)—requires the FDA to allocate no less than $200 million in tobacco user fees to enforce regulations against illegal e-cigarettes, vapes, and other ENDS products. At least $2 million of this funding supports a federal multi-agency task force targeting products originating from the China.
Nov.14 by 2FIRSTS.ai
Zyn Retailers to Pay $3M Settlement for Violating San Francisco’s Flavored Nicotine Ban
Zyn Retailers to Pay $3M Settlement for Violating San Francisco’s Flavored Nicotine Ban
San Francisco’s City Attorney’s Office has reached a $3 million settlement with three online tobacco retailers accused of illegally selling flavored Zyn nicotine pouches, violating the city’s 2017 ban on flavored tobacco products.
Oct.29
Exclusive Interview | What’s Changing in Cigars? A Data Firm’s Perspective on the Industry’s Turning Point
Exclusive Interview | What’s Changing in Cigars? A Data Firm’s Perspective on the Industry’s Turning Point
As regulations tighten, consumer habits evolve, and new nicotine products reshape the market, the cigar industry is undergoing a quiet but profound transformation. In this exclusive interview, 2Firsts speaks with Cigar Sense — a data-driven sensory analysis firm — to explore what’s really changing in cigars, and what it means for manufacturers, retailers, and smokers around the world.
Nov.10
Product | VOZOL Launches Two SLEEK-Series Devices Compatible with Mesh and Ceramic Coils
Product | VOZOL Launches Two SLEEK-Series Devices Compatible with Mesh and Ceramic Coils
VOZOL expands its SLEEK line with the SLEEK VISION e-cigarette, which uses the same series pods and supports both mesh and ceramic coils. SLEEK VISION features a boxier design with a 0.99-inch display for battery level and mode, and upgrades the battery to 900 mAh (vs. 600 mAh on SLEEK).
Nov.11 by 2FIRSTS.ai