2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August

Aug.01.2025
2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
The official website of SMOORE’s FEELM brand continues to display a “COMING SOON” notice. Although it was originally scheduled to relaunch in July, 2Firsts has verified that as of August 1, the site now indicates a delayed launch in August.

【By 2Firsts】2Firsts has noticed that the official website of Smoore's technology brand FEELM has been consistently in a "COMING SOON" status recently. The website had previously announced a return in July, but as of August 1st, the page has been updated to indicate a return in August.

 

On June 30th, when 2Firsts visited the website, a message appeared on the page: "COMING SOON. We are expected to come back in July." Subsequent visits by 2Firsts throughout the month of July showed that the page content had not been updated, and continued to display the same message.

 

2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
June 30 FEELM official website status|Image source: FEELM

 

However, on August 1st, 2Firsts once again verified and found that the website's notification had been updated to "COMING SOON. We are Expected to Come Back in August," indicating that the website's return has been delayed.

 

2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
August 1st FEELM official website status | Image source: FEELM

 

Although the official website remains in a "COMING SOON" state, FEELM continues to stay active on social media, with their official Instagram account still being regularly updated, most recently on August 1st.

 

2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
FEELM Instagram account updated on August 1st | Image source: Instagram

 

FEELM has not yet released an official statement on the specific reasons for the delay in launching their official website. 2Firsts will continue to monitor the developments of FEELM's website.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Goyang City Urges Relevant Sellers to Apply for Tobacco Retailer Designation by April 23
Goyang City Urges Relevant Sellers to Apply for Tobacco Retailer Designation by April 23
Goyang Special City in South Korea said it has informed local sellers about the revised Tobacco Business Act, which will take effect on April 24, 2026, and urged them to apply for tobacco retailer designation.
Mar.13 by 2FIRSTS.ai
Illegal Trade in Tobacco and E-Cigarettes Continues to Rise in Germany, BVTE and BDZ Call for Enforceable Regulation
Illegal Trade in Tobacco and E-Cigarettes Continues to Rise in Germany, BVTE and BDZ Call for Enforceable Regulation
BVTE and BDZ said at a joint press conference in Berlin on March 10 that illegal trade in tobacco products, e-cigarettes and other nicotine products continues to grow in Germany, posing challenges to the rule of law, youth protection, consumer protection and state fiscal authority. The groups said there is still no reliable overall statistic for the illegal trade in tobacco products, e-cigarettes, nicotine pouches and oral nicotine products.
Mar.12 by 2FIRSTS.ai
Philip Morris Ukraine Says Ukraine’s Flavored Vape Ban Still Lacks Effective Enforcement
Philip Morris Ukraine Says Ukraine’s Flavored Vape Ban Still Lacks Effective Enforcement
Mikhail Polyakov, deputy general director for corporate affairs at Philip Morris Ukraine, said Ukraine’s ban on flavored and aromatic additives for e-cigarettes, in force since July 11, 2024, has not worked in practice because compliance is not being enforced.
Mar.17 by 2FIRSTS.ai
California and New Jersey advance bills to curb vape-waste risks tied to facility fires
California and New Jersey advance bills to curb vape-waste risks tied to facility fires
US state lawmakers and recycling groups are pursuing 2026 measures to address safety issues linked to vape waste through legislation, take-back programs and educational outreach. California’s State Assembly passed a bill to ban disposable vape pens, while New Jersey reintroduced an extended producer responsibility bill for e-cigarettes.
Feb.05 by 2FIRSTS.ai
Ireland Vape Retailers’ Group RVI Calls for Tax Stamps to Strengthen Enforcement of Vape Products Tax
Ireland Vape Retailers’ Group RVI Calls for Tax Stamps to Strengthen Enforcement of Vape Products Tax
Responsible Vaping Ireland (RVI), an Irish vape retailers’ group, has released a policy paper urging Ireland to swiftly introduce Revenue-issued tax stamps on vaping products to strengthen enforcement of the E-Liquid Products Tax (EPT) and to tackle tax evasion and the illicit market. Provisional Department of Finance figures show €1.3 million collected in November and December 2025; at that pace, annualised receipts would be €7.8 million, below the government’s projected €17 million.
Feb.26 by 2FIRSTS.ai
Andy Tan Named 2026 SRNT Fellow for Contributions to Nicotine Research
Andy Tan Named 2026 SRNT Fellow for Contributions to Nicotine Research
Andy Tan, Ph.D., has been named a 2026 Fellow of the Society for Research on Nicotine and Tobacco (SRNT), an international professional association dedicated to advancing nicotine and tobacco research. Fellows are selected for outstanding research contributions as well as leadership, mentoring, and policy engagement within the field.
Feb.23