FUME x Nicky Jam 15K: Collaborative E-Cigarette Innovation

Business by 2FIRSTS

Sep.14.2024

E-cigarette brand FUME teams up with Nicky Jam to launch FUME x Nicky Jam 15K e-cigarette, part of a celebrity collaboration trend.

Recently, two leading e-cigarette brands, FUME, launched a new FUME x Nicky Jam 15K e-cigarette in collaboration with American singer Nicky Jam.

Collaborating with celebrities is one of the ways for e-cigarette brands to quickly gain popularity for their products. Previously, GEEKVAPE partnered with Paris Saint-Germain (PSG) football club to release a co-branded e-cigarette; in addition, e-cigarette brand LBS collaborated with famous American rapper Snoop Dogg, and VIKA teamed up with MMA boxer ATTILA VÉGH for a co-branded product.

FUME x Nicky Jam 15K: Collaborative E-Cigarette Innovation — Image source：FUME

Specifically, the main features of the FUME x Nicky Jam 15K include:
* Puff count: 15000 puffs
* Capacity: 16ml pre-filled e-liquid cartridge
* Nicotine content: 50mg
* Battery capacity: 700mAh
* Charging: USB Type-C support
* Features: QR JOY mesh coil/screen displaying battery level/19 flavors
* Price: around $25.99

During an interview with the e-cigarette brand Fume at 2Firsts last year, Fume staff members claimed that Florida is their best-selling state in the United States and that Fume is the top e-cigarette brand in Florida. (For more information, see the article "2Firsts Interviews e-cigarette brand Fume: Self-proclaimed number one in Florida, developing new hybrid flavors")

Additionally, in September 2023, Fume was sued for poaching the exclusive endorsement of the rapper 6ix9ine from Dummy Vapes. (For more details, read "Exclusive Endorser Stolen: US e-cigarette Dummy Vapes Sues Fume")

Also Read:

[1] VAPMOD Launches UWAKE 30000 Nasal & Mouth Disposable E-Cigarette

[2] Market Research: Large-Puff Pod Systems Dominate Malaysia Market, with Vapetape and Unplug as Bestsellers

[3] KT&G Launches Limited Edition "Raison Ionia 3 in 1" at Airports

#Fume

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