India Proposes Mandatory Anti-Tobacco Advertisements on OTT Platforms

Sep.23.2024

Indian Health Ministry proposes mandatory anti-tobacco ads and disclaimers on OTT platforms to strengthen existing rules.

According to a report from Devdiscourse on September 21, the Indian Ministry of Health has recently released a draft amendment to the anti-tobacco rules for Over-The-Top (OTT) platforms, proposing mandatory broadcast of anti-tobacco health advertisements and disclaimers on OTT platforms. The draft amendment requires non-skippable 30-second health advertisements to be played at the beginning and middle of each movie or show, and static health warnings to be displayed during scenes depicting smoking. These proposals aim to strengthen existing anti-tobacco regulations.

The draft regulation, known as "The Cigarettes and Other Tobacco Products (Advertisement and Regulation of Trade, Production, Supply, and Distribution) Amendment Rules 2024," aims to amend the rules introduced last year, which made India the first country to implement such anti-tobacco measures on OTT platforms. The draft regulation is currently open to the public for feedback, with a deadline of October 13th.

References:

[1] Govt wants 30 seconds mandatory anti-tobacco Ad as soon as you open an OTT app, and you can't skip it

Also Read:

[1] Pik Pouches, Indian Nicotine Pouch Brand: Differentiation Strategy Aids Global Expansion with an Annual Sales Target of 300M Pouches

[2] Indian authorities arrest 14 for illegal e-cigarette and knife sales.

[3] Two arrested in Chennai for selling illegal e-cigarettes

[4] Indian Government Implements Penalties for Unregistered Pan Masala and Gutkha

[5] Indian Health Ministry Proposes Ban on Tobacco Promotion in Sports

[6] Illegal Import of E-Cigarettes by Chinese Companies in India

[7] Recent arrests in India for illegal e-cigarette supply operation

[8] Indian Tax Authority Seizes $185k Worth of E-Cigarettes

#Traditional tobacco #Legislation #Asia #India

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