Malaysia to Launch “Save the Lungs” Enforcement Campaign in August, Plans Legislation to Ban Open-System E-cigarettes

Jul.29.2025
Malaysia to Launch “Save the Lungs” Enforcement Campaign in August, Plans Legislation to Ban Open-System E-cigarettes
Malaysia’s Health Ministry will start the “Save the Lungs” campaign on August 1, targeting e-cigarettes. The government plans to ban open-system vapes due to unregulated additives. By June 2025, 58 cases were investigated, with nearly 70% of e-liquids containing banned substances.

Key points:

 

·Law enforcement action initiated: The Malaysian Ministry of Health will launch Operation Selamat Paru-Paru on August 1 to strengthen e-cigarette regulation. 

 

·Lung cancer data: From 2022 to 2023, there were 8091 cases of lung cancer in Malaysia, with 5251 cases in males and 2840 cases in females. 

 

·State government measures: Some state governments have decided to no longer renew e-cigarette sales licenses, a move welcomed by the Health Minister. 

 

·Ban on open systems: The Ministry of Health is considering implementing a ban on open systems due to their allowing users to add unregulated substances. 

 

·Case investigations: As of June 2025, a total of 58 e-cigarette cases have been investigated, with nearly 70% of e-liquids testing positive for prohibited substances. 

 

·Consideration of a comprehensive ban: The Ministry of Health is considering implementing a more extensive comprehensive ban, prohibiting the use and sale of e-cigarette products, requiring new legislative proposals.

 


 

【2Firsts News Flash】According to thevibes.com's report on July 28, the Malaysian Ministry of Health will be launching a nationwide enforcement operation, Op Selamat Paru-Paru (Operation Save Lungs), on August 1 to strengthen the implementation of the Public Health (Control of Tobacco Products) Regulations 2024 (Act 852), with a focus on regulating e-cigarettes.

 

Minister of Health Datuk Seri Dr Dzulkefly Ahmad stated that the initiative aims not only to protect predominantly male smokers, but also hopes to safeguard women and children who are exposed to the harms of secondhand smoke. According to data from the National Cancer Registry, there were 8,091 cases of lung cancer recorded between 2022 and 2023, including 5,251 male cases and 2,840 female cases.

 

Zucciferri welcomed the decisions of several state governments to no longer renew e-cigarette sales licenses, referring to it as a "positive step" in supporting public health.

 

Zuki Fili revealed that the Ministry of Health is considering immediately implementing a ban on open system e-cigarettes, which allow users to modify or add unregulated substances.

 

“As of June 2025, a total of 58 cases have been investigated. Nearly 70% of the e-liquids tested were found to contain prohibited substances, including methamphetamine and synthetic cannabinoids.”

 

He said.

 

Health Minister Zulkipli revealed in a subsequent press conference that the Ministry of Health is considering implementing a broader and long-term comprehensive ban on the use and sale of e-cigarette products in Malaysia. He further clarified that Act 852 is a regulatory law and does not include provisions for a ban on sales. If a total ban is to be imposed, a new legislative proposal would need to be put forward.

 

He added that any proposed bans will take into consideration various factors, including scientific and medical data, cases of lung damage related to e-cigarette use, legal implications, economic impacts on the e-cigarette industry, and the feasibility of enforcement.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
South Korea Rejects 16 Trillion Won Tax-Evasion Claim Over Chinese Synthetic Nicotine
South Korea Rejects 16 Trillion Won Tax-Evasion Claim Over Chinese Synthetic Nicotine
The South Korean government rejected allegations that Chinese synthetic-nicotine e-liquids were linked to about 16 trillion won in tobacco tax evasion, saying China does not ban synthetic nicotine exports and the estimate is difficult to verify, while acknowledging that pre-law synthetic-nicotine inventory is effectively difficult to tax.
Market
Jun.25
From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26
From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26
mperial Brands’ HY26 results point to a more selective NGP transition. The company is using cash flow from traditional tobacco to fund targeted investments in modern oral nicotine, heated tobacco and reusable vaping systems. Its decision to exit the legacy myblu vaping business in the U.S., while expanding Zone nicotine pouches. In Europe, Imperial’s NGP growth is being driven by a multi-category portfolio including blu, Pulze and Zone/Skruf.
Special Report
May.12
AIR Romania Manufacturing Facility Expected to Begin Operations in Q1 2027
AIR Romania Manufacturing Facility Expected to Begin Operations in Q1 2027
AIR Limited announced on May 7, 2026, that it plans to open a new manufacturing facility of approximately 70,000 square feet in Stefanesti, Bucharest North, Romania. The facility is expected to begin operations by the first quarter of 2027. AIR said that once fully operational, the facility is expected to support more than 150 jobs and be capable of producing more than 4,000 tons of flavored shisha molasses each year.
May.08 by 2FIRSTS.ai
KT&G Overseas Tobacco Revenue Jumps 24.6%, Attracting Global Capital
KT&G Overseas Tobacco Revenue Jumps 24.6%, Attracting Global Capital
South Korean tobacco company KT&G is drawing growing global investor attention after reporting record overseas tobacco sales, with international institutions including Capital Group and BlackRock increasing their stakes.
Business
May.19
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s ZYN Launches Loyalty Platform in Mexico, Tapping World Cup Viewing Scenes for Nicotine Pouch Marketing
PMI’s nicotine pouch brand ZYN has launched the ZYN Club loyalty platform in Mexico and introduced ZYN Live Stadium viewing experiences around football matches, showing how nicotine pouch brands are using rewards, limited benefits and offline consumption settings to reach adult consumers.
Jun.29