Philippines’ H1 Vape Tax Revenue Soars 738%, Surpasses $26.42 Million

Jul.16.2025
Philippines’ H1 Vape Tax Revenue Soars 738%, Surpasses $26.42 Million
Vape products boosted excise tax collection in the Philippines, with total revenues up 10% in H1 to PHP 135 billion ($2.4 billion). Tobacco excise rose 34%, while vape tax revenue jumped 738% as the BIR tightened oversight by adding e-cigarettes to its stamp tax system.

Key Points:

 

·E-cigarette products have driven a 10% increase in consumption tax revenue for the Philippines in the first half of the year, reaching 135 billion pesos (approximately $2.4 billion). 

 

·Tobacco consumption tax has also grown by 34%, with e-cigarette product tax revenues surging by 738% from 1.79 billion pesos (approximately $31.5 million) to 15 billion pesos (approximately $264.2 million). 

 

·The Bureau of Internal Revenue (BIR) has taken full control of e-cigarette consumption tax collection through the stamp tax system. 

 

This has led to improved industry compliance, with legal businesses shifting towards legitimate operations, thereby providing better protection for consumers.


【2Firsts News Flash】According to a report by The Philippine Star on July 16, e-cigarette products are gradually playing an important role in driving consumption tax revenue. With the Philippines government including them in the stamp tax system, consumption tax revenue increased by 10% in the first half of the year, reaching 135 billion pesos (approximately $2.4 billion).

 

According to data, the consumption tax from January to June increased by nearly 10% compared to the same period last year, reaching 1345.4 billion pesos (approximately 23.5 billion US dollars) from 1230 billion pesos (approximately 21.8 billion US dollars). This growth was primarily due to a 34% increase in tobacco consumption tax, rising from 439.5 billion pesos (approximately 7.7 billion US dollars) to 589.7 billion pesos (approximately 10.4 billion US dollars). In particular, the tax revenue from e-cigarette products surged by 738% from 1.79 billion pesos (approximately 3.15 million US dollars) a year ago to 15 billion pesos (approximately 26.42 million US dollars).

 

After including e-cigarette products (whether imported or locally produced) in the cigarette excise tax system, the Bureau of Internal Revenue (BIR) has completely taken control of the collection of consumption taxes on e-cigarette products.

 

"Therefore, we are able to regulate and monitor the taxability of products. In addition, cracking down on illegal products has led to an increase in tax revenue collection."

 

Assistant Commissioner of the Bureau of Internal Revenue in the Philippines, Jethro Sabariaga, told The Philippine Star.

 

In 2024, the Philippine Bureau of Internal Revenue is requiring all imported and locally produced e-cigarette products to use fourth-generation tax stamps.

 

The absence of tax stamps means that the consumption tax has not been paid, which may result in e-cigarette products being seized and could potentially lead to cases of tax evasion.

 

On the other hand, the Philippine E-Cigarette Industry Association (PECIA) stated that the increase in consumption tax revenue indicates that e-cigarette regulations are beginning to take effect. PECIA is an industry organization made up of approximately 300 domestic e-cigarette manufacturers and distributors.

 

PECIA President Joey Dulay stated that this improvement is mainly attributed to the increased industry compliance, with more participants now properly registered, licensed, and paying the correct consumption tax.

 

"Legal businesses have transitioned from the informal market to formal operations. Compliance has increased, leading to higher tax revenues and better consumer protection."

 

Dulay told The Philippine Star.

 

Apart from e-cigarettes, almost all categories of tobacco products have seen growth, such as cigarettes, cigars, and heated tobacco products.

 

Sabariah Yahya stated that this may be due to an increase in consumption of legal or taxed products, as well as a decrease in the proliferation of illegal white cigarettes due to the agency's strict crackdown and saturation of smuggled tobacco products.

 

"This marks a new paradigm in tax management - shifting focus from primarily tax collection to now reducing the proliferation of illegal products and removing untaxed products from the market."

 

He said.

 

Overall, tobacco and alcohol products accounted for 81% of total excise tax revenue in the first half of the year.

 

A consumption tax is a type of tax levied on the production, sale, or consumption of goods. It accounts for about 12% of the total revenue collected by the Bureau of Internal Revenue in the Philippines. Taxable products include alcohol, tobacco, petroleum, and minerals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
Special Report|Disposable Heated Tobacco? A China Tobacco Patent Reimagines the Heated-Tobacco Stick as a Self-Contained Product
A newly published China Tobacco patent proposes a holder-free heat-not-burn stick that integrates the filter, tobacco substrate, heating element, controller and power source into one cigarette-shaped product. It stands out not just for eliminating the external heating device, but for explicitly highlighting two less common goals in heated tobacco: restoring cigarette-like social sharing and enabling post-use recovery through a recoverable component group.
Innovation
Mar.18
Product | 30ml E-Liquid, 40,000 Puffs, and Three Power Settings: OXBAR Launches New DTL Product ROVOTA
Product | 30ml E-Liquid, 40,000 Puffs, and Three Power Settings: OXBAR Launches New DTL Product ROVOTA
E-cigarette brand OXBAR has launched its new DTL e-cigarette, the OXBAR ROVOTA, on its official website. The product contains 30ml of e-liquid and is officially rated for up to approximately 40,000 puffs. It has a nicotine strength of 6mg and offers around 15 flavor options. The device is equipped with a 1400mAh battery, supports Type-C charging, features a 0.4Ω dual mesh coil, and supports three power settings of 20W, 30W, and 40W.
Mar.31 by 2FIRSTS.ai
Special Report | 71 U.S. Lawmakers Seek to Elevate Illicit Vape Crackdown to U.S.–China Trade Negotiations
Special Report | 71 U.S. Lawmakers Seek to Elevate Illicit Vape Crackdown to U.S.–China Trade Negotiations
U.S. Rep.Mike Carey and 70 other Republican lawmakers have urged federal officials to elevate the crackdown on illicit vapes to the U.S.–China trade agenda. In a March 4 letter to the Treasury Secretary and the U.S. Trade Representative, they warned that unauthorized vape products pose risks related to national security, youth protection and organized crime. The signatories represent about one-third of House Republicans, highlighting growing congressional attention to illicit vape trade.
Mar.10
Product | Refillable up to 30 mL in total and claimed 60,000 puffs: MASKKING launches open-system UCEE MAX
Product | Refillable up to 30 mL in total and claimed 60,000 puffs: MASKKING launches open-system UCEE MAX
E-cigarette brand MASKKING has recently listed its new UCEE MAX on its official website. According to the website, the device features an open, refillable design with a stated 10 mL e-liquid capacity, supports three refills, and claims a total of 60,000 puffs.
Mar.02 by 2FIRSTS.ai
Arizona Lawmaker Pushes Alternative Nicotine Product Bill as Enforcement Concerns Emerge
Arizona Lawmaker Pushes Alternative Nicotine Product Bill as Enforcement Concerns Emerge
Arizona Representative Jeff Weninger’s HB 4001 is being presented as a new tool to crack down on retailers that sell vaping devices and other nicotine products to minors. The bill would create a licensing system for manufacturers and distributors of “alternative nicotine products” and impose fines for sales to people under 21, with penalties reaching USD 10,000 for a fourth violation within 24 months.
Mar.25 by 2FIRSTS.ai
Altria Announces Nationwide Retail Expansion of on! PLUS Nicotine Pouches
Altria Announces Nationwide Retail Expansion of on! PLUS Nicotine Pouches
Altria Group, Inc. announced the nationwide retail expansion of on! PLUS nicotine pouches, a product manufactured by Helix Innovations LLC, an Altria operating company. The product had already been available through e-commerce and participating retailers in North Carolina, Florida and Texas, began wholesale deliveries on March 16, 2026, and is expected to reach participating retailers nationwide starting March 23, 2026.
Mar.24 by 2FIRSTS.ai