PMI Korea Introduces New Marlboro Vista Series 'Garden Splash'

PMI by 2FIRSTS.ai

Aug.21.2024

PMI Korea Introduces New Marlboro Vista Series 'Garden Splash'

Korea Philip Morris to launch new "Garden Splash" in Marlboro Vista series with ultra-fine 1mg dual capsule on August 26.

According to N.News on August 21, Philip Morris International (PMI) Korea announced that it will launch a new cigarette brand "Garden Splash" in the "Marlboro Vista" series on the 26th.

The new product is the first 1mg ultra-fine dual capsule product in the "Marlboro Vista" series.

Since its launch in 2021, the "Marlboro Vista" series from the company has expanded to include six products. Among them, "Tropical Splash" ranked first in total sales of regular cigarettes with double capsules in convenience stores from June 2021 to June 2024.

The company stated that the launch of "Garden Splash" will further solidify its position in the dual-capsule market at Marlboro Vista.

References:

[1] 한국필립모리스, '말보로 비스타 가든 스플래시' 출시

Also Read:

[1] PMI Korea Seizes Market Share with Updated E-cigarette Products

[2] PMI Korea Reports Growth in Sales and Revenue for Consecutive 2 Years

[3] PMI Korea Launches New IQOS ILUMA Pod Flavors

[4] Philip Morris Korea Expands Recycling Program for Used IQOS Devices and Pods

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