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PMI Launches IQOS ILUMA in Colombia

PMI by 2FIRSTS.ai
Feb.22.2024
PMI Launches IQOS ILUMA in Colombia
Philip Morris International (PMI) launches IQOS ILUMA in Colombia, using SMARTCORE™ induction technology for smoke-free experience.

Special statement:

This article is for internal industry research and communication purposes only, and does not make any brand or product recommendations. Minors are prohibited from accessing it.

 

Recently, according to Colombian media outlet lafm, Philip Morris International (PMI) has launched its new generation of heated tobacco device, IQOS ILUMA, in Colombia. The device has already been officially introduced in markets such as Spain, Japan, and Switzerland.

 

The IQOS ILUMA primarily utilizes SMARTCORE™ heat induction technology, which heats tobacco from the inside instead of burning it, making the device smokeless and residue-free.

 

Local consumers can now purchase the IQOS ILUMA through the official website, by calling the hotline, or by visiting national retail stores. Existing users who wish to upgrade to the new device can receive a discount by returning their old device when purchasing the IQOS ILUMA.

 

References:
[1] Lanzamiento del nuevo IQOS ILUMA en Colombia
Also Read:
[1] PMI Launches New IQOS Display Area at Kansai International Airport
[2] IQOS Overtakes Marlboro in Sales by End of 2023
[3] PMI Japan Introduces New SENTIA Balanced Gold Pod for IQOS
[4] New Year Sale: Get IQOS ILUMA with 3,000 yen Discount
[5] New IQOS ILUMA SENTIA Balanced Gold Released in Japan
#Products#South America#Colombia#PMI#IQOS ILUMA#Heated tobacco products

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