The Rise of E-Cigarette Shops in South Korea's Market

Sep.13.2024
The Rise of E-Cigarette Shops in South Korea's Market
The number of unmanned e-cigarette shops in South Korea has quadrupled in six months, raising concerns over youth smoking.

According to a report by News1 on September 13th, a survey conducted by the South Korean government in the first half of this year revealed that there were only 11 unmanned e-cigarette stores at that time. However, as of early this month, the number has surged to 44, quadrupling in just over six months.


It is reported that with the rapid increase in the number of unmanned stores, the adult verification process at some stores has become lax. Some stores even accept expired IDs or paper-printed IDs for adult verification.


These stores primarily sell "e-cigarettes". Unlike traditional cigarettes, e-cigarette shops do not need to register with local government authorities as tobacco retail outlets in order to operate. Various flavors such as fruit and mint e-cigarettes are popular among young people. According to data from the Korea Disease Control and Prevention Agency, between 2019 and 2023, approximately 32% of the 10 adolescent smokers began using tobacco through e-cigarettes. Furthermore, among the 10 adolescents who started with e-cigarettes, 60.3% now primarily smoke traditional cigarettes.


Currently, e-cigarettes are not classified as "tobacco products" in existing laws, making it difficult to regulate them fully. Additionally, these products do not require warning labels or harmful messages, nor do they need to pay tobacco consumption taxes or fees.


Experts believe that including e-cigarettes in the current regulatory system and imposing a consumption tax could effectively reduce the smoking rate among young people.


Director Lee Seung-gyu of the South Korea Tobacco Control Research and Education Center stated:


Currently, e-cigarettes come in various forms such as watches, highlighters, car keys, AirPods, etc., making it difficult for parents to distinguish. If similar regulatory measures to traditional tobacco are implemented on e-cigarettes quickly, and taxes are imposed, the purchasing rate among price-sensitive teenagers would decrease significantly.


In addition, some believe that unmanned stores should have an entrance equipped with a device for adult verification. Li Chengkui emphasized, "Unmanned stores need to introduce adult verification devices using mobile phone numbers at the entrance, as many unmanned stores have open doors.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Charlie’s Plans Q3 2026 Pilot of America’s First Age-Gated Flavored Disposable Vape
Charlie’s Plans Q3 2026 Pilot of America’s First Age-Gated Flavored Disposable Vape
U.S. vape company Charlie’s Holdings announced plans to pilot its age-gated flavored disposable vape products in hundreds of retail stores during the third quarter of 2026. The company said the products will utilize AI- and blockchain-powered age-verification technology designed to address FDA concerns over youth access and potentially create a new compliance pathway for flavored vape products.
Jun.15
VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio
VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio
Philip Morris Korea has officially launched its VEEV e-vapor brand in South Korea, introducing both the VEEV inPRIME device and VEEBI inPRIME pods. The launch further expands PMI’s smoke-free portfolio in Korea, alongside its IQOS heated tobacco products and ZYN nicotine pouches.
Jun.16
Nature Health Comment Urges Wider Role for Smoke-Free Nicotine Products in Tobacco Control
Nature Health Comment Urges Wider Role for Smoke-Free Nicotine Products in Tobacco Control
Ahead of World No Tobacco Day, a Nature Health Comment by Robert Beaglehole, Ruth Bonita and Tikki Pang argues that regulated smoke-free nicotine products could help accelerate the global decline in smoking. The authors propose a “smoke-free 2040” goal and call for risk-proportionate regulation distinguishing cigarettes from lower-risk nicotine alternatives.
News
May.20
 NYT: Reynolds American Donated $5 Million Before FDA Vape Policy Shift
NYT: Reynolds American Donated $5 Million Before FDA Vape Policy Shift
According to The New York Times, Reynolds American donated $5 million to a Trump-backed super PAC shortly before the FDA introduced a new policy that could benefit major tobacco companies seeking to sell flavored vaping products.
News
May.21
 RFK Jr. Spokesman Resigns Over FDA Authorization of Fruit-Flavored Vapes
RFK Jr. Spokesman Resigns Over FDA Authorization of Fruit-Flavored Vapes
Richard Danker, a senior public affairs official in Health Secretary Robert F. Kennedy Jr.’s team, resigned from his role at HHS over the FDA’s recent authorization of fruit-flavored vaping products. In a resignation letter addressed to President Donald Trump, Danker argued that the products could expose minors to nicotine addiction, lung damage, and increased cancer risks, while also conflicting with recent HHS guidance on youth risks associated with flavored nicotine products.
News
May.15
Canada’s Federal Vape Flavor Restrictions Remain Unclear Five Years After Announcement
Canada’s Federal Vape Flavor Restrictions Remain Unclear Five Years After Announcement
Five years after Canada’s federal government announced plans to restrict vaping flavors nationwide, Health Minister Marjorie Michel has not said when or whether the measure will still proceed. In 2021, Health Canada said it planned to limit vaping flavors nationwide to mint, menthol and tobacco, citing evidence that fruity and sweet flavors appeal to youth.
May.11 by 2FIRSTS.ai