
The TPE24 tobacco exhibition in Las Vegas, Nevada, commenced on January 31st. At the event, 2FIRSTS noticed that numerous brands showcased nicotine pouches and caffeine pouches, which caught the attention of attendees.
In 2023, the new tobacco market witnessed a range of innovative nicotine products, among which nicotine pouches stood out. At this exhibition, exhibitors not only showcased nicotine pouch products but also introduced caffeine pouches, injecting more industry innovations and diversification into the TPE exhibition.
2FIRSTS has compiled and organized these exhibitors to showcase emerging trends in the product sector.





After the end of the exhibition, 2FIRSTS will be hosting a deep sharing event on TPE and the American market on February 6th. During this event, 2FIRSTS' Global Executive Editor-in-Chief, Yuna Hou, and the American team will share the latest discoveries from the exhibition and delve into topics such as product trends and policy direction in the United States. For more information and registration, please scan the QR code below to contact 2FIRSTS staff members.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
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