UCL: High Nicotine E-cigarette Users in England Increased by 10 Times in 3 Years

Industry Insight by 2FIRSTS.ai
Jun.20.2024
UCL: High Nicotine E-cigarette Users in England Increased by 10 Times in 3 Years
E-cigarette usage of high nicotine concentrations has drastically risen in England, raising concerns about potential health consequences and taxation.

According to a report by Yahoo News on June 20th, British researchers found in a recent study that the usage rate of high-concentration e-cigarettes has been increasing sharply in recent years.

 

Scholars at University College London (UCL) have stated that a significant portion of e-cigarette users choose to use the highest legal concentration of nicotine available to them. Researchers surveyed nearly 8000 e-cigarette users from July 2016 to January 2024, asking them about the presence of nicotine in their e-cigarettes and the amount of nicotine it contained.

 

According to a study published in the journal 'Addiction', the proportion of users in England using high-strength e-cigarettes has increased from an average of 3.8% from July 2016 to June 2021 to 33% in January 2024. Among users of the highest strength e-cigarettes, the vast majority (93%) were using e-cigarettes containing 20 milligrams per milliliter of nicotine, which is the legal maximum allowed.

 

The growth is "most pronounced" among the demographic of individuals using disposable e-cigarettes and young people aged 18-24.

 

Researchers indicate that the increasing popularity of e-cigarettes and disposable e-cigarettes corresponds to higher concentrations. However, they caution that taxing e-cigarette products based on nicotine strength could result in "unintended consequences.

 

Scholars warn that taxing high-concentration e-cigarettes could deter smokers from trying to quit by using e-cigarettes or push them towards using lower-strength e-liquids, which could "disrupt smoking cessation and prolong smoking." They also point out that proposed e-cigarette product taxes could prevent young e-cigarette users from transitioning from experimenting to regular use.

 

Dr. Sarah Jackson, from the UCL Institute of Epidemiology and Public Health, stated:

 

Our research shows that since 2021, the use of high-nicotine e-cigarettes has sharply increased in England. Nicotine can be addictive, but it is not the main cause of the health risks associated with smoking. For smokers looking to quit, using e-cigarettes with higher nicotine concentrations is more effective as it can quickly satisfy cravings and effectively alleviate withdrawal symptoms.

 

Implementing higher taxes on high-concentration nicotine products will make the most effective method of quitting smoking more expensive, potentially driving users of e-cigarettes to switch to low-concentration nicotine e-liquids, thus potentially undermining efforts to quit smoking.

 

We found that approximately 40% of smokers who quit smoking in the past year and switched to using e-cigarettes said that they would be willing to pay the proposed highest tax rate on these products.

 

Dr. Sharon Cox, a senior author at the UCL Epidemiology and Public Health Institute, stated:

 

Taxing products based on nicotine strength may also lead to people using e-cigarettes with lower concentrations and cheaper prices, and smoking more e-cigarettes, as nicotine-dependent individuals may alter their behavior to achieve the desired nicotine dosage in their body. This could potentially increase the amount of e-liquid used and increase their exposure to potential toxic substances.

 

Action on Smoking and Health (ASH) CEO Deborah Arnott stated:

 

The best way to prevent minors from using e-cigarettes is to reduce the appeal of all e-cigarettes and raise their prices, regardless of their nicotine content. These are the most effective policies to prevent children from trying smoking for the first time. However, we also need to ensure that e-cigarettes remain effective smoking cessation tools for adults, and should not discourage smokers from using high-nicotine e-cigarettes, which could be an effective aid for quitting smoking.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Irish Cabinet to Consider Bill Banning Sale of Single-Use Vapes
Irish Cabinet to Consider Bill Banning Sale of Single-Use Vapes
Ireland’s Minister for Health, Jennifer Carroll MacNeill, will seek Cabinet approval today for the publication of the Public Health (Single-Use Vapes) Bill 2025, which proposes banning the retail sale of single-use or disposable vapes six months after becoming law. The measure aims to address the growing use of disposable vapes, particularly among young people, and close regulatory gaps around emerging nicotine products such as pouches.
Nov.18 by 2FIRSTS.ai
Bloomberg-Backed Campaign Wins as Denver Votes to Ban Flavored Nicotine
Bloomberg-Backed Campaign Wins as Denver Votes to Ban Flavored Nicotine
Denver voters have upheld the city’s ban on flavored nicotine products—including fruity vapes and menthol cigarettes—with 72% in favor during the Nov. 4 election. The “Yes on 310” campaign, backed by $5 million from Michael Bloomberg, celebrated the result as a major victory for youth health. Opponents, mostly local vape shop owners, warned of economic harm and called the spending imbalance unfair.
Nov.05 by 2FIRSTS.ai
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
In 2025, disposable vapes are shifting from a “puff count race” to a focus on user experience. While 30,000–50,000 puffs has become mainstream, brands like MASKKING, MR FOG, and HYPERBAR are still launching higher-capacity products in the 60,000–100,000 puff range. Models with disclosed tank sizes all exceed 2,000 puffs per mL and commonly feature adjustable wattage and enhanced interactive functions.
Nov.14 by 2FIRSTS.ai
Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe
Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe
As Black Friday, Cyber Monday and Thanksgiving shopping season arrive, e-cigarette brands such as OXVA and VAPORESSO, together with online retail platforms, have launched concentrated discount and giveaway campaigns running from mid-November to early December. Promotions include tiered reductions, sitewide discounts, bundle deals and interactive prize draws, covering North America, the UK and parts of the EU market.
Nov.26 by 2FIRSTS.ai
South Korea’s Parliament Reconsiders Bill to Regulate Synthetic Nicotine as Tobacco
South Korea’s Parliament Reconsiders Bill to Regulate Synthetic Nicotine as Tobacco
South Korea’s National Assembly is once again reviewing a bill to classify synthetic nicotine as a tobacco product under the Tobacco Business Act. The proposal aims to close regulatory loopholes that allow untaxed, unregulated nicotine liquids — often used by minors — to circulate freely. Lawmakers expect the bill to pass during the current session amid growing public and civic pressure.
Nov.26 by 2FIRSTS.ai
Ispire and IKE Tech Welcome FDA Enforcement Boost, Highlight Need for Tech-Based Controls
Ispire and IKE Tech Welcome FDA Enforcement Boost, Highlight Need for Tech-Based Controls
Ispire Technology and IKE Tech issued statements after the U.S. FDA received Congressional funding and directives to strengthen enforcement against illicit vaping products. The companies emphasized updated guidance, multi-agency coordination and the role of blockchain and age-verification technologies in preventing illegal imports and protecting youth.
Nov.20