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From August 18 to 22, the products in the e-cigarette markets of the UK and the US continued to evolve. In the UK, after the ban on disposable e-cigarettes, packaged products accelerated their introduction. In the US market, the trend of "all-in-one, large capacity, multi-functional" continues, with product designs becoming more complex and diverse. Additionally, the introduction of open-system water pipe e-cigarettes also brings new highlights to the water pipe category.
Britain: New Pod System Kits Released, Focus on Large Volume Users.
The impact of disposable product phase-out is still ongoing. According to MHRA public data compiled by 2Firsts, in the week of August 11th to 17th, a total of 1156 e-cigarette SKUs were listed in the UK, with 1033 of them being pod-style updates. This is more than triple the 319 updates from the previous week. Additionally, a large number of refillable products previously approved have also entered the market in kit form.
- The UK e-cigarette approval list has been updated, with the number of approved SKUs increasing to 1156. Pod SKUs account for 1033 of these approvals (August 11-17).
- INNOKIN MVP 60K kit: equipped with three "2+10" combination pods, total number of puffs reaching 60,000 products. Innokin has launched the MVP 60K kit in the UK.
United States: "Duo in One" and Big Numbers Trend Deepen
The e-cigarette market in the United States is witnessing an increase in innovative oil products, as well as a clear trend towards higher puff counts. Several brands have introduced "N-in-one" designed e-cigarettes, with products equipped with multiple e-liquid compartments that allow users to switch flavors, and provide up to 120,000 puffs.
- Airmez launches 120,000 new products in the US market, sparking debate over Bluetooth earphones and e-cigarettes.
Water pipe-style e-cigarette: Open-Style Water Pipe E-Cigarette Released on the Market
Water-vapor e-cigarettes enter a new development stage. Following disposable products, refillable water-vapor e-cigarettes are gradually emerging. Last week, HQD released the open-system water-vapor e-cigarette HQD SHISHA 20K, calling it the "First Open-System Shisha Pod" on its official website.
- HQD Shisha 20K: Single Fill Can Provide 20,000 Puffs of Product| HQD Claims to Introduce the First Open-System Hookah e-cigarette, Single Fill Can Provide 20,000 Puffs
As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technological information and insights to practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. It aims to drive technological changes and innovations in NGP products worldwide, thereby offering tobacco consumers globally with safer products and lifestyles.
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