West Indian Tobacco Company Enters E-Cigarette Market with Vuse Go

Business by 2FIRSTS.ai

Apr.18.2024

West Indian Tobacco Company Enters E-Cigarette Market with Vuse Go

WITCO to launch e-cigarette market with Vuse Go brand in Trinidad and Tobago, catering to adult nicotine users.

According to loopnews on April 18th, West Indian Tobacco Company Limited (WITCO) has made the decision to enter the e-cigarette market by including the British American Tobacco's e-cigarette brand Vuse Go in their sales product list for the Caribbean island nation of Trinidad and Tobago (Champs Fleurs).

On Wednesday, during a special press conference at WITCO, the company's CEO Raoul Glynn stated that WITCO is catering to adult consumers who use nicotine and recognizes that their preferences are changing. Additionally, he also mentioned that e-cigarette products offer a lower-risk alternative compared to traditional combustible tobacco.

The product launched by WITCO has a starting price of 130 Trinidad and Tobago dollars (19.21 USD) and each 2ml pod can provide up to 100 puffs, equivalent to three packs of traditional cigarettes. The Vuse Go 700 (non-rechargeable) and Vuse Go 3000 (rechargeable) products will be available for purchase at all Massy Stores convenience stores starting next Monday (the 22nd), with plans to be sold in 300 stores nationwide within the first month of release.

References:

[1] Vuse disposable vape products now available in T&T

Also Read:

[1] BAT's 2023 Financial Report: New Categories Drive Revenue Growth

[2] Nielsen: Vape Sales Decline in U.S., Vuse Market Share Slightly Rising to 42.2%

[3] Declining Sales of Combustible Products: BAT Malaysia May Shift Focus to NTPs including Vuse

[4] E-Cigarette Ads in F1 Race Raising Concerns in South Africa

[5] BAT Vuse Go 800 Dominates Korean E-cigarette Market

[6] Vuse Go 800: Expanding Sales Network Nationwide in South Korea

[7] Recent Nielsen Data: Vuse and Juul Battle for Market Share

#North America #Market #Pod system e-cigarettes #vuse #Trinidad and Tobago

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