Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes

Jun.24.2025
The Dubai E-Cigarette Expo was held at the World Trade Center from June 18-20. A 2Firsts survey revealed that multiple brands, including Firstunion, RELX, and HQD, showcased e-cigarettes made from aluminum alloy.

[By 2Firsts, Dubai]
From June 18-20, the highly anticipated World Vape Show Dubai 2025 took place at the Dubai World Trade Center. During the event, a 2Firsts survey found that numerous brands showcased e-cigarettes with aluminum alloy casings as a key highlight.

 

Compared to the plastic or other composite materials commonly used in regular e-cigarettes, aluminum alloy casings come with a higher production cost. However, brands opt for this material due to its metallic texture, durability, and superior heat dissipation properties, enhancing the product's premium feel and hand grip.

 

Below are images of e-cigarette products featuring aluminum alloy casings (all images courtesy of 2Firsts):

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts

 

Exhibition Watch | Brands like RELX、Firstunion and HQD Showcase Aluminum Alloy E-Cigarettes
Image source: 2Firsts


You're welcome to submit articles, request interviews, or share your comments with 2Firsts. Please contact us at: info@2firsts.com, or reach out to 2Firsts CEO Alan Zhao on LinkedIn.

 


 

Click the image below to enter the special coverage.

 

图集|迪拜电子烟展即将开展 ELFBAR、FEELM、VOZOL、OXBAR等展台抢先看

 

Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
Trump Names Darrell Scott as CDC Tobacco Health Adviser, Citing Tobacco Risks and Harm-Reduction Solutions
U.S. President Donald Trump has named Pastor Darrell Scott to serve as an adviser on tobacco health issues on the Centers for Disease Control and Prevention’s Advisory Committee to the Director. Trump said Scott would focus on the burden of tobacco-related disease and help examine ways to protect Americans from dangerous tobacco products while supporting solutions that reduce harm. Scott’s public career has largely centered on faith leadership, community advocacy and politics.
Sep.02
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
Ireland’s Vape Tax Raises €22 Million in Nine Months as Government Considers 2027 Budget Changes
According to Irish media outlets Highland Radio and BreakingNews.ie, the Irish government is considering whether to adjust vape tax policy in the 2027 Budget. The tax has generated about €22 million ($24 million) in revenue during its first nine months. While no increase has been confirmed, the revenue performance could influence future fiscal discussions. Any tax rise could increase product costs and potentially affect retail prices.
Aug.12
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
The U.S. Food and Drug Administration has revised the rules under Import Alert 98-07 to incorporate its May 2026 enforcement-priority policy for certain electronic nicotine delivery systems marketed without premarket authorization. The alert continues to allow detention without physical examination, or DWPE, for ENDS lacking required marketing authorization, while directing field divisions to apply the May risk-based framework. When necessary, detention or refusal decisions must also undergo review by the FDA's Center for Tobacco Products. Products including PACHA and Vuse Pro have already emerged as industry examples of the May policy, although enforcement discretion does not constitute FDA marketing authorization.
News
Sep.28 by 2Firsts Perspectives
Special Report | Altria Subsidiaries Sue FDA to Vacate 2021 PMTA Rule as Agency Moves to Speed Reviews
Special Report | Altria Subsidiaries Sue FDA to Vacate 2021 PMTA Rule as Agency Moves to Speed Reviews
2Firsts reviewed the original federal court complaint filed by Altria subsidiaries Helix Innovations and NJOY on Sept. 2 challenging FDA’s 2021 PMTA rule. The lawsuit questions whether FDA’s review process complies with the Tobacco Control Act’s 180-day timeline, even as the agency moves to accelerate PMTA reviews and issues more marketing orders. Drawing on the complaint, FDA records, government audits and recent court rulings, 2Firsts examines the legal arguments, supporting evidence and potential implications for the U.S. tobacco review system.
Regulations
Sep.03
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Holdings said in its latest shareholder letter that it is moving to commercialize PACHA products and monetize its PMTA assets as the FDA changes enforcement priorities for unauthorized ENDS products. Thirty PACHA SKUs were previously tentatively identified for a proposed public list of products that the FDA generally does not intend to prioritize for enforcement. Charlie’s is also preparing test-market sales of age-gated flavored disposables and says it currently holds 678 PMTA-related product assets while seeking additional strategic transactions and partnerships.
Sep.11
Product | BAT Expands VELO Travellers’ Collection With Mexico, Spain and Sweden Summer Edition Nicotine Pouches
Product | BAT Expands VELO Travellers’ Collection With Mexico, Spain and Sweden Summer Edition Nicotine Pouches
British American Tobacco (BAT) Global Travel Retail has expanded the VELO Travellers’ Collection with three new Summer Editions: Mexico, Spain and Sweden. Inspired by destination themes, the new nicotine pouch variants are designed for global travel-retail channels. The launch further strengthens VELO’s positioning as a travel-retail exclusive product collection.
Aug.27