Philip Morris to Launch IQOS ILUMA NEON PURPLE in Spain

Jun.11.2024

Philip Morris International (PMI) to launch limited edition IQOS ILUMA NEON PURPLE in Spanish cities with innovative digital campaign.

According to a recent report by Ipmark, Philip Morris International (PMI) will launch a limited edition new product called IQOS ILUMA NEON PURPLE in several cities in Spain this summer.

The company plans to conduct a summer digital advertising campaign (Fake Out Of Home) in the cities of Madrid, Barcelona, and Valencia. They will decorate a limited edition blimp in neon colors and have it fly in the skies of Madrid, Barcelona, and Valencia. The blimp will also interact with the cities and use neon lights to illuminate three stores of the brand located in those three locations during its flight.

Alejandro Flores, marketing manager for IQOS in the Spanish market, stated that...

IQOS has changed the game by offering a product that heats tobacco instead of burning it, creating a better alternative to smoking. Innovation, disruption, and finding better ways of doing things have always been the brand's DNA. These values are not only reflected in the product itself but also in their communication strategies, which is why they are launching the "Fake Out Of Home" campaign to showcase their latest product: IQOS ILUMA NEON PURPLE.

References:

[1] IQOS iluminará el cielo de violeta para presentar su nueva Edición Limitada

Also Read:

[1] Philip Morris to Launch Limited Edition IQOS ILUMA Neon Purple in Slovakia

[2] PMI Korea to Launch IQOS Iluma Neon Limited Edition in May

[3] PMI Celebrates 10 Years of IQOS with ILUMA Launch

[4] IQOS Together X Brand Event Celebrates 10th Anniversary in Japan

#Europe #Market #Spain #IQOS ILUMA #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Pouchless Oral Nicotine NAKD Nicotine Pods Launch with “Garlic-Clove” Shape and Structural Design Drawing Attention

NAKD nicotine pods have been launched overseas with a pouchless solid-pellet design, featuring a “garlic clove–like” appearance that is smaller than traditional nicotine pouches. Made from compostable materials and positioned around instant nicotine release, the product is developed by Norwegian brand Den Norske Snusfabrikken and is already available in several European markets.

Nov.18 by 2FIRSTS.ai

Philip Morris International Fails to Invalidate British American Tobacco Unit’s Vape Patent

The European Patent Office’s Board of Appeal upheld British American Tobacco’s Nicoventures Trading Ltd. vape patent, rejecting Philip Morris International’s objections. The board ruled that the patent’s use of predefined heater activation parameters not based on user puffs was novel and valid.

Nov.10

BAT appoints Matthew Wright as Independent Non-Executive Director, effective November 1, 2025

Matthew Wright appointed as independent non-executive director of British American Tobacco, effective November 1, bringing extensive international executive experience.

Oct.15 by 2FIRSTS.ai

Vietnam’s Health Ministry Proposes Including E-Cigarettes and Heated Tobacco in the Investment Law Ban List

Vietnam’s Ministry of Health has submitted a proposal to the Government Office recommending that “e-cigarettes and heated tobacco products” be added to the list of prohibited investment and business sectors in the amended Investment Law. The proposal aligns with National Assembly Resolution No. 173/2024/QH15, which bans the production, trade, import, and use of these products starting in 2025.